15 minutes of fame: a definition

Andy Warhol, a Slovak American pop artist, coined the idiom "15 minutes of fame". No doubt, the modern media are creating a lot of short-lived hysterias, madness, misinformation, and cheap fads with no lasting value. But some of the quantitatively inclined readers don't know how this term is defined. Is there a graph that explains the concept? Well, there is one:



Click the graph to get to the source at Google Trends. The two peaks in the third quarter of 2006 correspond to the publication of "Not Even Wrong" and "The Trouble With Physics", two silly books attacking science. Besides the search queries "Woit" and "Smolin", I have included another query that is not subject to the 15-minute-of-fame effect as a reference.